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I would be fascinated to hear his thoughts on advertising today. This book enters the early 1980s, but is concentrated largely on 50s & 60s evidence. At the insistence of his publisher, Ogilvy included a page of short predictions for the future, one of which was the total disappearance of the hated billboard. How he would loathe the digital boards of today, which are even more intrusive than the simple “same picture for a month�� billboards of my youth. Lots of interesting insight into how his mind (at least) worked. I am the sort that his business would detest: I pay almost no attention to advertising whatsoever. I don’t think my purchases are in any way related to ad campaigns. When I have focused on advertising it has been as a teacher, studying techniques of manipulation with first-year students: how to decode what ads are really doing, saying, and especially suggesting. He at least seems genuine. That is, in itself, quite an accomplishment given my biases.