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I enjoyed this book as I usually enjoy most of Coupland's stuff. But what I really liked are the nonlinear parts of this book that are almost visual art in disguise, especially three rant-ish blocks of Kerouacian flow, in which Coupland nails some dark truths about being alive today and how much the online world influences our individual and collective psyches. I like how he is not just critical of the world surrounding Gen X and Millennial people (like he was in Generation X), but of these generations themselves. We are complicit in our own misery and shortcomings. If we live in a culture, we contribute to the culture for all its ills.
I always feel like I learn something from Coupland's writing, but in a good way rather than your standard academic pedagogical approach. Coupland says the things others are scared or too PC to. He also has a sense of humor coupled with a deep cynicism. Storywise, it seems like he is stuck a bit in a narrative loop and his characters are almost interchangable in all his books/stories. But again what set this book apart is the linear story being made jagged by the inclusion of (it's hard to describe) Coupland's visual sense and the nonlinear pages, which compose a good 20% of the overall book. Pages of HTML code, concepts written in an Asian character-driven language, pages with almost nothing on them but for some little absurd thing, etc. He is showing how the computer and internet are deeply effecting our experience of reality and how our minds think and process the world.