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“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
― Daniel Kahneman, Thinking, Fast and Slow

“Nothing in life is as important as you think it is, while you are thinking about it”
― Daniel Kahneman, Thinking, Fast and Slow

“Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance.”
― Daniel Kahneman, Thinking, Fast and Slow

“Intelligence is not only the ability to reason; it is also the ability to find relevant material in memory and to deploy attention when needed.”
― Daniel Kahneman, Thinking, Fast and Slow

“The psychologist, Paul Rozin, an expert on disgust, observed that a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.”
― Daniel Kahneman, Thinking, Fast and Slow

“If you care about being thought credible and intelligent, do not use complex language where simpler language will do.”
― Daniel Kahneman, Thinking, Fast and Slow

“A general “law of least effortâ€� applies to cognitive as well as physical
exertion. The law asserts that if there are several ways of achieving the
same goal, people will eventually gravitate to the least demanding course
of action. In the economy of action, effort is a cost, and the acquisition of
skill is driven by the balance of benefits and costs. Laziness is built deep into our nature.”
― Daniel Kahneman, Thinking, Fast and Slow

“Odd as it may seem, I am my remembering self, and the experiencing self, who does my living, is like a stranger to me.”
― Daniel Kahneman, Thinking, Fast and Slow

“This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.”
― Daniel Kahneman, Thinking, Fast and Slow

“The confidence that individuals have in their beliefs depends mostly on the quality of the story they can tell about what they see, even if they see little.”
― Daniel Kahneman, Thinking, Fast and Slow

“We are prone to overestimate how much we understand about the world and to underestimate the role of chance in events.”
― Daniel Kahneman, Thinking, Fast and Slow

“You are more likely to learn something by finding surprises in your own behavior than by hearing surprising facts about people in general.”
― Daniel Kahneman, Thinking, Fast and Slow

“Nothing in life is as important as you think it is when you are thinking about it.”
― Daniel Kahneman, Thinking, Fast and Slow

“Mood evidently affects the operation of System 1: when we are uncomfortable and unhappy, we lose touch with our intuition.
These findings add to the growing evidence that good mood, intuition, creativity, gullibility, and increased reliance on System 1 form a cluster. At the other pole, sadness, vigilance, suspicion, an analytic approach, and increased effort also go together. A happy mood loosens the control of System 2 over performance: when in a good mood, people become more intuitive and more creative but also less vigilant and more prone to logical errors.”
― Daniel Kahneman, Thinking, Fast and Slow

“The illusion that we understand the past fosters overconfidence in our ability to predict the future.”
― Daniel Kahneman, Thinking, Fast and Slow

“The world makes much less sense than you think. The coherence comes mostly from the way your mind works.”
― Daniel Kahneman, Thinking, Fast and Slow

“Because we tend to be nice to other people when they please us and nasty when they do not, we are statistically punished for being nice and rewarded for being nasty.”
― Daniel Kahneman, Thinking, Fast and Slow