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Some interesting concepts are given here, I suppose. But to be honest, most people (especially those in academic fields) hype this one up way too much. There are plenty of better business books to help you in your career and/or startup than The Art of the Start. The models (aka "lenses") in the text are too rigid and step-by-step to be useful, as you are boxed into one-way of thinking. In addition, the category names within "lenses" are so off the wall that you spend half the time looking backward to remember what they even mean. Why not give them simpler names?

I can see those who are used to business theory and academics liking this book, as they may feel this presents hands-on practical business instructions when they haven't been in such a setting for some time. But it simply isn't practical.

Again, Kawasaki does have some interesting ideas to present. It's not that he doesn't know what he is talking about, as I'm sure some of his other business books are perfectly fine. Art of The Start simply feels like another one of those "ten steps to get rich" mentalities, where if you follow the lenses correctly you will magically find a way to succeed in your startup. It's too boxed-in to be useful. Skip this one.