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I'm still reading the book. Just finished the introduction. I must comment that the introduction draws a very graphic, magnetic and factual perspective. I like how Berger & Stern started off with "An American dressed in an orange jumpsuit", and describing the person standing next to him in all black with knife. That paragraph really shows how ISIS is using preexisting ideologies to communicate their message to the American culture, also showing how organised they are and how far they are willing to go to obtain their target.