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The war of who can crank their radio louder than their neighbor. Avoiding the big picture by looking at things too closely. Big Brother filling your head with marketing noise 24-7 so you he doesn't have to worry about what your thoughts cause he created them. Control. Unlikely families. Journalism. These are the tried-and-true themes that Palahniuk has worked before in other forms in other books and they all come together nicely with Chuck's dead pan, sarcastic sense of humor. The premise of the book is a little hokey but Chuck's writing is so good you forget that magic doesn't exist and fall in love with the ridiculousness of the situation and you generally don't stop laughing long enough to think twice. It might seem to drag a little past the middle but hang with the characters till he gets all the loose ends wrapped up. It's pretty well worth it.