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People are criticizing this book because it is not a journal article. Well guess what: we're not all sociologists. I have read plenty of journal articles in my own field (law). I'm in no position to read journal articles in fields outside my own. Having a well-written piece of mass-market writing is just the thing I need to access this information.

Another criticism of the book is that Gladwell is the "master of the anecdote." Well, it seems to me that ALL SOCIAL SCIENCE is in some sense anecdotal. Every survey (even a methodologically perfect one) is necessarily un-abstract and anecdotal: it is based on survey research from particular people, and there's no way to derive abstract rules governing society from that like math. This notion of how Gladwell is all anecdotal bothers me. So what? If a good anecdote gets you to look at a situation in a new way or makes a powerful point, that's excellent! Any writer worth his or her salt LOVES a good anecdote to grab the attention of the reader.