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The book explores the rise and rise of the Islamic State starting in the early 2010s. It caught the world off guarded by its sudden victories and consolidation of power in large swaths of Iraq and Syria, a territory bigger than the United Kingdom.

It started as an Al-Qaeda offshoot and later went on to challenge the authority of Al-Qaeda and its current head, Aymen Al Zawahiri. Its tactics are so brutal that even Al-Qaeda considers them radical. Its phenomenal rise is characterized by two things: the power vacuum following the fall of Saddam and the sectarianism. Its interpretations of Islam are so extreme that Shia and any other Muslim who disagrees with its interpretation are infidel to it and worthy of slaughter.

The main focus of the book is on the SM campaigns of the terrorist outfit. In the morning, its fighters train and fight in the battleground and in the evening they unleash an SM campaign against their enemies. High graphic violence videos are rampant on twitter, Facebook and Instagram. Its communication, recruitment and in fact everything is dependent on SM algorithms. What makes this organization different from others is its ability to raise revenue from the oil rich regions of Iraq and Syria.

The authors have put painstaking efforts into research of this book. It is one of the few books that focuses on the digital arena of terrorism. Highly recommended.