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Not bad, but focused on a very niche market. The Art of the Start by Guy Kawasaki is subtitled "The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything." Unfortunately, that isn't entirely true, unless you consider reading only the chapters that pertain to you. The book does have a very specific audience in mind, and the subtitle should have been "How to take your start-up-business-idea and use venture capital to become the next Apple/Nike/Coke/Microsoft."

Like I said, pretty niche, and not for "Anyone Starting Anything." There is no-nonsense advice on partnerships, bootstrapping, seeking venture capital, marketing, etc. Nothing you won't find in other books, but Guy does add a healthy dose of realism, and his writing is fresh, insightful and easily accessible.

Chapter 11, "The Art of Being a Mensch" really should be required reading for Anyone Starting Anything, and should be read First, before the rest of the book.

Guy Kawasaki was "one of the individuals responsible for the success of the Macintosh computer" and currently works in a venture capital group garage.com. So he definitely has the credentials to back up his writing. He has seen firsthand what it takes to take a startup into a mega-corporation.