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I was so excited for this book as a millennial who grew up alongside the cult of Glossier and for the most part, it delivered. I didn't love the author's journalistic style, it's one of those where the author inserts herself as part of the narrative. I can see why it was done, but I'm very picky. It felt a bit like the author couldn't decide whether she wanted to uplift Weiss or keep taking weirdly cheap potshots at her as well. This book, wanting to be splashier than it is, loads accusations of Weiss being a bad CEO for some really petty reasons (among more legitimate ones, to be sure) such as wanting employees to dress professionally and have clear desks? It definitely wasn't a bombshell and to be honest I could have gone for a lot more talk about the development and impact of more of the products. It would have been super interesting to read about how much Glossier took from K-beauty trends as well, but that's the beauty obsessive in me talking.