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I needed a book to listen to while on a walk, and the audio of this just happened to come in at the perfect time.

This is an odd book to review because it feels like an odd time for this book to have been written. In some ways it reminds me a little of The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew which I read earlier this year. Only Glossier might never have had the same outsized impact like J Crew did and so the chronically of their stories might not be the same... Though I do think that both books make it clear just how each company was able to shake up their respective markets in various ways.

The biggest problem with the book is that Glossier hasn't imploded? It hasn't crashed and burned and so it's the story of a company founded by a person with an interesting enough background, the rare success story of a woman leading a startup with the evaluation that it had and then it just sort of stagnates because that's what businesses do?

That's not to say the book is bad, because it certainly isn't. I thoroughly enjoyed the time I spent reading about Glossier, and Emily Weiss' backstory and the way that the brand became what it is long before I ever placed my first order for some face wash. I do think that that implosion or salacious scandal of some kind is what drives narratives like this, or at least interest. That's not to say the book doesn't touch on issues within the company and makeup over all, they feel almost like footnotes.

I don't know who exactly I would recommend this one too, but there's definitely an audience for it, even if it's just a person with a curious mind looking to kill a few hours.