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'About' advertising of course, but mainly of interest to me is that advertising is the cultural form through which Lears mediates interpretations of cultural signification and the control of imagery. He gets down quickly to suggesting that the superficial glitter and phantasmogoria of high-speed modern (1993) iconography barely conceals dominant ideology. Seems to me to chime well with Adorno's 'The Stars Come Down to Earth'.

It is an absolute joy to read. One of those books that get me so excited I have to go an burn off physical energy.