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Three remarkable women revolutionized the American department store scene and their careers are examined and exemplified in this fascinating book. Hortense Odlum breathed new life into Bonwit Teller in the 1930s, becoming the first woman to helm a major department store. Her visionary strategies and inclusive approach made the store a magnet for both the wealthy and the thrifty.

Dorothy Shaver's rise at Lord & Taylor is another highlight, where she became the highest-paid female executive of her era. Shaver's leadership was marked by her championing of American fashion designers and her modernization of retail practices. Her tenure shattered gender barriers and set new benchmarks in the fashion industry.

Geraldine Stutz's ownership of Henri Bendel marked her as the first female owner of a major department store. Stutz's creative merchandising and mentorship of future female leaders in retail were hallmarks of her leadership. Satow's narrative showcases the profound influence these women had on the fashion industry and the cultural landscape of mid-20th century America.

Wonderful and juicy cameo appearances by the likes of Warhol, Trump, Jackie O and countless other luminaries enliven the pages with the nostalgic air of a time when customers were serviced and saleswomen did not work their wage and their wage was an actual wage.