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There's a lot of things to like about this book. Even if you don't think Jeff's ideas are original and even if you don't like the reductionist approach to "solving" the problem of consciousness (yeah I'm calling out the ridiculous reviews on goodreads), there is still value in reading books like these - because it gives a glimpse in to a personal story - the story of technologist who reinvented himself just so he could study the inner workings of the brain. Although I wish the author could've gone more into detail about how reference frames allow us to create models of the world (with solid examples rather than just abstract thought), I understand this exercise may be too complicated for a popular science book.

Tldr; don't buy the book for the hype or expecting some grand epiphany. Buy the book to experience an arguably brilliant mind grapple with an age-old problem that we might be close to solving.