Å·±¦ÓéÀÖ

It's the story of a PR firm working with the Norwegian Post Communications Union opposing an upcoming EU directive involving letters weighing less than 50 grams.

Fine, let's take a look at it through a more critical lens. Ellinor is the 35-year old co-founder of the aforementioned PR firm. She's recently uncovered her old diary from 2000. She can barely recall the events recorded therein but is sickened in the reading of it. "The names were interchangeable, as were the dates, there was no sense of progression, no coherence, no joy, only frustration; shopping, sunbathing, gossiping, eating."

Not much has changed in the ensuing years. She's barely able to go through the motions. She is in a constant daze, zoning out as people try to talk to her, her writing filled with obvious typos, living a small, grey life. Forced to perform at enthusiasm for her job and her relationships. She's beyond pretending to care. As she puts it, "my life is too banal for my despair."

But the PR job opposing the EU directive, almost certainly doomed to failure, begins to stir something within Ellinor. A postman's story of turning dead letters into living ones speaks to the idea of individual effort and care. Of being a dedicated and invested part of a larger community. That there is hope in pushing back against the inexorable tide of capitalism and a disengaged government. That there is worth in sticking your neck out, sharing your story, and not giving into to resigned apathy.

Weaved within that awakening� prior to the revival of something previously dead to living � we find Ellinor failing at her DIY magazine. Her copy is riddled with typos and errors, the words listless on the page. She struggles with another project, a chain called The Real Thing. She only finds renewed purpose with the postal initiative, ensuring that people can continue connecting, one on one, with other people. Metaphors abound! Admittedly there is some fun to be teased out and uncovering the underlying ideas hidden within. In that sense, given the current moment of history we're living through, the story here feels incredibly timely after all.