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This book is so great written by Jack Welch who is one of the most prominent CEOs of the last century. He has earned name recognition from people around the world.
It’s written clearly and simply it's not filled with "the same old stuff". Even the principles you've heard before are presented through his own interesting experiences.
Unlike many other authors who can be somewhat academic. Welch talks a lot about ethics and the need to win fairly while maintaining high ethical standards. He has a whole section devoted to the mission and values of a company and the need for them to be embodied in corporate culture � not just words on a wall. He also talks about winning at the personal level as well as the corporate level and how they are intertwined.
The book is really about how to win and Welch has some clear ideas about what it takes. He is a straight talker and advocates that for everyone � the term he uses is candor, and the need to foster candor in the corporate environment eliminating a lot of “politics�
Welch has opinions on just about every aspect of running a successful business, from Leadership to hiring & firing, from people management to crisis management. On strategy he talks about finding the “big idea�; about finding the right people and applying best practices
This is one of the most important business books I've readand one of the simplest to understand. This book inspire me and I am sure it will do the same for all of you I recommend it to everybody not only those in business field.