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Peter's Reviews > Built to Last: Successful Habits of Visionary Companies

Built to Last by Jim Collins
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did not like it

jim collins cherry picked some companies that he thinks successfull and compare them to 'failed' rival company in the same industry to find out what characteristics that successful company has that the rival company doesn't

Sounds good, but the problem is, he didn't compare the opposite. What those characteristics of successful company which other failed company also has but they still failed.

For example, Big Hairy Audicious goal. I'm pretty sure that a lot of company around the world also has but they still failed.

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Reading Progress

December 1, 2009 – Shelved
Started Reading
May 8, 2010 – Finished Reading

Comments Showing 1-4 of 4 (4 new)

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message 1: by Fan (new) - added it

Fan Zhang, CFA, Ph.D. Are you sure they really had it? Put another way, they truly had faith in it?


Jeremy Arledge Not sure you actually read the book. It addresses all of your concerns that you mentioned here


Lillie This isn’t accurate to the book at all. They got insight from experts (CEOs), not cherry picked companies, and explicitly say the comparison companies were not failures.

The book isn’t meant to be a how to guide, it’s a comparison between good and great. It’s natural that they left out all the stuff that’s common between both groups.


Charles Gorney He did actually call it characteristics that both companies shared.


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