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“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
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“In the copy he brought to Kathryn Dalzell, he had underlined one particular passage in which Walton described borrowing the best ideas of his competitors. Bezos’s point was that every company in retail stands on the shoulders of the giants that came before it.”
― The Everything Store: Jeff Bezos and the Age of Amazon
― The Everything Store: Jeff Bezos and the Age of Amazon

“There are two kinds of retailers: there are those folks who work to figure how to charge more, and there are companies that work to figure how to charge less, and we are going to be the second, full-stop,”
― The Everything Store: Jeff Bezos and the Age of Amazon
― The Everything Store: Jeff Bezos and the Age of Amazon
Jeetu’s 2024 Year in Books
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