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“Parlabane found the word 'pro-active' enormously useful, as it immediately exposed the speaker as an irredeemable arsehole, whatever previous impression might have been given. Once upon a time, he remembered, people and companies just did things. But that ceased to be impressive enough, and for a while they 'actively' did things. Now they 'pro-actively' did things, but it was still the same bloody things that they were doing when they just plain old did things. Meaningless wank-language.”
― Christopher Brookmyre, Quite Ugly One Morning