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“Anxiety is experiencing failure in advance.”
― Seth Godin, Poke the Box

“Soon is not as good as now.”
― Seth Godin, Poke the Box

“There are two mistakes one can make along the road to truth.   Not going all the way, and not starting.â€�   Siddhrtha Gautama”
― Seth Godin, Poke the Box

“Reject the tyranny of picked. Pick yourself.”
― Seth Godin, Poke the Box

“Today, not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance.”
― Seth Godin, Poke the Box

“All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.”
― Seth Godin, Poke the Box

“It’s okay. Let your ego push you to be the initiator. But tell your ego that the best way to get something shipped is to let other people take the credit. The real win for you (and your ego) is seeing something get shipped, not in getting the credit when it does.”
― Seth Godin, Poke the Box

“believe that giving up is the same thing as being realistic.”
― Seth Godin, Poke the Box

“When you’re doing hard work, getting rejected, failing, working it out—this is a dumb time to make a situational decision about whether it’s time for a nap or a day off or a coffee break. Zig Ziglar taught me this twenty years ago. Make your schedule before you start. Don’t allow setbacks or blocks or anxiety to push you to say, “hey, maybe I should check my e-mail for a while, or you know, I could use a nap.â€� If you do that, the lizard brain will soon be trained to use that escape hatch again and again.”
― Seth Godin, Poke the Box

“I define anxiety as experiencing failure in advance…and if you have anxiety about initiating a project, then of course you will associate risk with failure.”
― Seth Godin, Poke the Box

“When our name is on a project, our ego pushes us over the hump and drives us to do even better work.”
― Seth Godin, Poke The Box: When Was the Last Time You Did Something for the First Time?

“It’s extremely difficult to find smart people willing to start useful projects. Because sometimes what you start doesn’t work. The fact that it doesn’t work every time should give you confidence, because it means you’re doing something that frightens others.”
― Seth Godin, Poke the Box

“That's your opportunity--to approach your work in a way that generates unique learning and interactions that are worth sharing.”
― Seth Godin, Poke the Box

“People have come to the erroneous conclusion that if they’re not willing to start something separate, world-changing, and risky, they have no business starting anything. Somehow, we’ve fooled ourselves into believing that the project has to have a name, a building, and a stock ticker symbol to matter.”
― Seth Godin, Poke the Box

“The job isn’t to catch up to the status quo; the job is to invent the status quo.”
― Seth Godin, Poke the Box

“Starting isn’t like that. Starting something is not an event; it’s a series of events. You decide to walk to Cleveland. So you take a first step in the right direction. That’s starting. You spend the rest of the day walking toward Cleveland, one step at a time, picking your feet up and putting them down. At the end of the day, twenty miles later, you stop at a hotel. And what happens the next morning? Either you quit the project or you start again, walking to Cleveland. In fact, every step is a new beginning. Sure, you’re closer than you were yesterday or last week, but you’re still...”
― Seth Godin, Poke the Box

“Once you’ve engaged with an organization or a relationship or a community, you owe it to your team to start. To initiate. To be the one who makes something happen. To do less is to steal from them.”
― Seth Godin, Poke the Box

“The challenge is to focus on the work, not on the fear that comes from doing the work.”
― Seth Godin, Poke the Box

“Initiative and starting are about neither of these. They are about “let’s seeâ€� and “try.â€� If there’s no clear right answer, perhaps the thing you ought to do is something new. Something new is often the right path when the world is complicated.”
― Seth Godin, Poke the Box

“Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low. These organizations have people who will try to patch problems over after the fact, instead of motivated people eager to delight on the spot.
The alternative, it seems, is to organize for joy. These are the companies that give their people the freedom (and the expectation) that they will create, connect and surprise. These are the organizations that embrace someone who make a difference, as opposed to searching the employee handbook for a rule that was violated.”
― Seth Godin, Poke the Box

“This is an addictive pastime. You take no real risk, touch the world, and it responds. Repeat.”
― Seth Godin, Poke the Box

“One thing that most comic artists avoid is showing decisions. They show action, sure, and they show results, but they don’t show (because it’s difficult to show) the hero or the villain making a choice.”
― Seth Godin, Poke the Box

“The challenge, it turns out, isn’t in perfecting your ability to know when to start and when to stand by. The challenge is getting into the habit of”
― Seth Godin, Poke the Box

“Juggling is about throwing, not catching That’s why it’s so difficult to learn how to juggle. We’re conditioned to make the catch, to hurdle whatever is in our way to save the day, to—no matter what—not drop the ball. If you spend your time and energy and focus on catching, it’s inevitable that your throws will suffer. You’ll get plenty of positive feedback for the catches you make, but you’ll always be behind, because the throws you manage to make will be ever less useful. Paradoxically, if you get better at throwing, the catches take care of themselves. The only way to get better at throwing, though, is to throw. Throw poorly, throw again. Throw well, throw again. Get good at throwing first.”
― Seth Godin, Poke the Box

“It doesn’t hurt to ask Actually, it does hurt. It does hurt to ask the wrong way, to ask without preparation, to ask without permission. It hurts because you never get another chance to ask right.”
― Seth Godin, Poke the Box

“If you had a chance to do a TED talk, what would it be about? What have you discovered, what do you know, what can you teach? You should do one. Even if you don’t do one, you should be prepared to do one.”
― Seth Godin, Poke The Box: When Was the Last Time You Did Something for the First Time?

“Starting means you’re going to finish. If it doesn’t ship, you’ve failed. You haven’t poked the box if the box doesn’t realize it’s been poked. To merely start without finishing is just boasting, or stalling, or a waste of time. I have no patience at all for people who believe they are doing their best work but are hiding it from the market. If you don’t ship, you actually haven’t started anything at all. At some point, your work has to intersect with the market. At some point, you need feedback as to whether or not it worked. Otherwise, it’s merely a hobby.”
― Seth Godin, Poke the Box

“Risk, to some, is a bad thing, because risk brings with it the possibility of failure. It might be only a temporary failure, but that doesn’t matter so much if the very thought of it shuts you down. So, for some, risk comes to equal failure (take enough risks and sooner or later, you will fail). Risk is avoided because we’ve been trained to avoid failure.”
― Seth Godin, Poke the Box

“We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.”
― Seth Godin, Poke the Box

“alternative to planning on late is to initiate before it’s required, to ship before deadline, to put the idea out there before the crisis hits. This act of bravery actually gives you influence, leverage, and control in a way that planning on late never can. Dandelion”
― Seth Godin, Poke The Box: When Was the Last Time You Did Something for the First Time?