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“Book authors are born where credentials meet platform.”
― Chuck Sambuchino, Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author

“Platform and publicity are interconnected, yet very different. Building a platform is what you do before a book comes out to make sure that when it hits shelves somebody buys it. Publicity is an active effort to acquire media attention for a book that already exists.”
― Chuck Sambuchino, Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author

“(P)latform must be paired with good writing.”
― Chuck Sambuchino, Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author

“An essential part of your platform building is that you are also a fount of cool, new, interesting information in your field, and that means you can’t only promote yourself and your events. Be generous, offer to help spread the word on cool stuff, and others will do the same for you.”
― Chuck Sambuchino, Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author

“And if your goal is reach, you do not want to limit people’s abilities to find and contact you.”
― Chuck Sambuchino, Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author