Å·±¦ÓéÀÖ

“The biology of empathy allows us to comprehend our connection to each other, to other living things, and to the physical world that supports life.”
― George Lakoff, The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain

“Since language is used for communicating thought, our view of language must also reflect our new understanding of the nature of thought. Language is at once a surface phenomenon and a source of power. It is a means of expressing, communicating, accessing, and even shaping thought. Words are defined relative to frames and conceptual metaphors.”
― George Lakoff, The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain

“The brain is not neutral; it is not a general-purpose device. It comes with a structure, and our understanding of the world is limited to what our brains can make sense of. Some of our thought is literal- framing our experience directly. But much of it is metaphoric and symbolic, structuring our experience indirectly but no less powerfully. Some of our mechanisms of understanding are the same around the world. But many are not, not even in our own country and culture.

Our brains and minds work to impose a specific understanding on reality, and coming to grips with that can be scary, that not everyone understands reality in the same way. That fear has major political consequences. Since the brain mechanisms for understanding reality are mostly unconscious, and understanding of understanding itself becomes a political necessity.”
― George Lakoff, The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain

“The brain is not neutral; it is not a general-purpose device. It comes with a structure, and our understanding of the world is limited to what our brains can make sense of. Some of our thought is literal- framing our experience directly. But much of it is metaphoric and symbolic, structuring our experience indirectly but no less powerfully. Some of our mechanisms of understanding are the same around the world. But many are not, not even in our own country and culture.”
― George Lakoff, The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain

“It's fashionable among progressives to wonder why so many "red state" voters don't vote in their own economic interests. This is simply another symptom of 18th-century rationalism, which assumes that everyone is rational and rationality means seeking self-interest. [...] People are not 18th-century reason machines. Real reason works differently. Reason matters, and we have to understand how it really works.”
― George Lakoff, The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain

“Why didn't the Democrats accomplish more right after the 2006 elections that gave them control of Congress? It wasn't just that they didn't have votes to override a presidential veto or block a filibuster. They didn't use their mandate to substantially change how the public--and the media-- thought about issues. They just tried to be rational, to devise programs to fit people's interests and the polls. Because there was little understanding of the brain, there was no campaign to change brains. Indeed, the very idea of "changing brains" sounds a little sinister to progressives-- a kind of Frankenstein image comes to mind. It sounds Machiavellian to liberals, like what the Republicans do. But "changing minds" in any deep way always requires changing brains. Once you understand a bit more about how brains work, you will understand that politics is very much about changing brains-- and that it can be highly moral and not the least bit sinister or underhanded.”
― George Lakoff, The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain