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“The best entrepreneurs are not the best visionaries. The greatest entrepreneurs are incredible salespeople. They know how to tell an amazing story that will convince talent and investors to join in on the journey.”
― Alejandro Cremades, The Art of Startup Fundraising

“Ideas are meaningless without a masterful execution.”
― Alejandro Cremades, The Art of Startup Fundraising

“Learning to embrace and savor rejection is one of the best things that entrepreneurs can do. Launching a startup is the time to find your ever-optimistic inner child again.”
― Alejandro Cremades, The Art of Startup Fundraising

“Most startups eventually pivot to adjust to what the market is telling them.”
― Alejandro Cremades, The Art of Startup Fundraising

“If you want to glide toward money, you have to make sure your message is clear as a bell, and you need to ensure that you have a unified team capable of communicating it.”
― Alejandro Cremades, The Art of Startup Fundraising

“One of the best ways to attract capital is to outperform the competition.”
― Alejandro Cremades, The Art of Startup Fundraising

“Don’t expect investors to be throwing millions on the table for you to go off and buy a bigger house, get a new car, party half the week away, and generally upgrade your lifestyle.”
― Alejandro Cremades, The Art of Startup Fundraising

“Business success requires business preparation. You don't have to be a master tactician, but you do need to have a plan in place. This plan will act as a foundation for everything you want to achieve.”
― Alejandro Cremades, The Art of Startup Fundraising