Grant McCracken (Author of Chief Culture Officer)

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Grant McCracken

欧宝娱乐 Author

Born

Vancouver, Canada

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April 2017

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I'm an anthropologist, born in Canada, now living in, and studying, the US. I divide my life into two halves. One is the writing half. The other is for clients: Netflix, the Ford Foundation, the White House, among others. My new book, out in late December from Simon and Schuster is called The New Honor Code. ...more

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Grant McCracken's Blog

Assumption Hunting: a new diligence for the C-Suite?

I published this paper at the Convergence Culture Consortium at the Department of Comparative Media Studies at MIT, March 8, 2011 under the title 鈥淎ssumption hunters: a new profession for the corporation in the throes of structural change.鈥� It has since disappeared from view. I am reproducing it here so that I can reference it this week at . (Please come have a

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Grant McCracken鈥檚 books

Average rating: 3.67 · 701 ratings · 86 reviews · 20 distinct works 鈥� Similar authors

	Chief Culture Officer: How to Create a Living, Breathing Corporation 3.76 avg rating — 253 ratings — published 2009 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas 3.53 avg rating — 177 ratings — published 2012 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (MIDLAND BOOK) 3.94 avg rating — 63 ratings — published 1988 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Long Interview 3.74 avg rating — 43 ratings — published 1988 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Big Hair: A Journey into the Transformation of Self 3.32 avg rating — 31 ratings — published 1995 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Culture and Consumption II: Markets, Meaning, and Brand Management 3.65 avg rating — 26 ratings — published 2005 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Transformations: Identity Construction in Contemporary Culture 3.68 avg rating — 25 ratings — published 2008 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The New Honor Code: A Simple Plan for Raising Our Standards and Restoring Our Good Names 3.32 avg rating — 25 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Dark Value: how to find hidden value in the digital economy 3.75 avg rating — 20 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Return of the Artisan: How America Went from Industrial to Handmade 3.28 avg rating — 18 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Grant McCracken is currently reading

Never Go Back (Jack Reacher, #18)

by Lee Child (欧宝娱乐 Author)

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May 16, 2020 08:27AM

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Grant鈥檚 Recent Updates

Grant McCracken wrote a new blog post Assumption Hunting: a new diligence for the C-Suite? I published this paper at the Convergence Culture Consortium at the Department of Comparative Media Studies at MIT, March 8, 2011 under the title 鈥淎ss Read more of this blog post »
Feb 10, 2025 01:22AM · like

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Quotes by Grant McCracken (?)

“People who escape familiar groups and make contact with unfamiliar ones becomes smarter and more creative. They have what Ronald Burt calls a "vision advantage." They are no longer captives of their cultures.”
― Grant McCracken, Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

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“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give it a try....Most consumers engage in variety seeking, in any case. Why not invite them to pursue it within a purchase instead of across purchases?”
― Grant McCracken, Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

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“Burying ourselves in the cultivation of a single talent is now ill advised. What we need are lots of little projects, sent out into different parts of the world, by means of many media. Thus do we carry on that irreplaceably useful conversation between now and next.”
― Grant McCracken, Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

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