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Lakshman Krishnamurthi

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Lakshman Krishnamurthi


Genre
Nonfiction


Dr. Lakshman Krishnamurthi (Marketing, Stanford University) is the Montgomery Ward Distinguished Professor of Marketing at the Kellogg School of Management, Northwestern University, where he has taught since 1980. He has served as Academic Director of the Pricing Strategies and Tactics program sing 1995, and received the Paul Green and Donald Lehmann awards from the Journal of Marketing Research, the John D.C. Little award from Marketing Science, and numerous teaching awards at Kellogg.

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Average rating: 3.67 · 12 ratings · 2 reviews · 1 distinct work
Principles of Pricing: An A...
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3.67 avg rating — 12 ratings — published 2012 — 8 editions
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Quotes by Lakshman Krishnamurthi  (?)
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“The reader who thinks that rationality does not require a definition should ponder the following: I'll give you a million dollars to do something irrational.”
― Lakshman Krishnamurthi, Principles of Pricing: An Analytical Approach
tags: 2012, definition, economics, irrationality, rational-self-interest, rationality
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