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The FrameLab Book Club is launching in 2025! First on the list: “The Political Mind: A Cognitive Scientist’s Guide to Your Brain and Its Politics�� by Dr. George Lakoff. Nearly 400 readers have signed up to participate! This online book club will feature personal insights from Dr. Lakoff, as well as an ongoing Q&A with […]

It happened. Donald Trump defeated Kamala Harris. A twice-impeached convicted felon who has promised to act as a dictator will return to the White House in 2025. There’s no way to sugarcoat this nightmare scenario. The consequences of this election will unfold for decades to come. They will likely prove destructive to the very fabric […]

To stay abreast of Dr. George Lakoff’s latest work, please subscribe to the FrameLab Newsletter (it’s totally free!). In the current essay, “Kamala Harris and the Strategy of Joy,�� Dr. Lakoff talks about the important role of emotion in political campaigns: “Joy is powerful because it plays on your emotions. And your emotions are everything […]

From George Lakoff and Gil Duran at the FrameLab Newsletter: Moderate and centrist are political weasel words. Their definitions vary widely because there is no such thing as a moderate or centrist ideology. There is no united “middle�� or “center�� in politics, no single set of ideas on which all moderates or centrists agree. Some […]

Big news: FrameLab just hit a major milestone �� 10,000 total subscribers! Thank you so much for reading. If you can afford it, please consider becoming one of our paid subscribers. Because your support makes a big difference. — George and Gil Part 3 in the Moral Warfare 101 series: Ninety-eight percent. That’s an estimate of how much […]

From the FrameLab Newsletter: While Putin has stalled in Ukraine, he appears to be making significant gains here in the United States of America. On February 20, federal authorities revealed that the man at the heart of scurrilous allegations against the President Biden �� Alexander Smirnov �� admitted to having lied about Biden at the […]

Click below to read the latest post from FrameLab, the newsletter co-founded by Dr. George Lakoff: The latest target of the Republican Party’s feverish and conspiratorial wrath: 34-year-old pop music megastar Taylor Swift. Why do Republicans see Swift as a threat? The simple answer: She is a powerful young woman who challenges the traditional social […]

Some rules to help journalists avoid the mistakes of 2016 in 2024: �� Ban repeat liars from live interviews �� Never put a lie in the headline �� Use a truth sandwich when reporting on lies �� Don’t take the bait (stop rewarding drama with visibility) �� Abandon the social media algorithm (don’t let Xitter […]

From the FrameLab Newsletter: Florida Gov. Ron DeSantis broke a major rule of authoritarian politics at the very moment he launched his 2024 presidential campaign. Now his campaign is going broke, stalling in the polls and laying off staff. His most enthusiastic supporters, like the Fox channel’s Rupert Murdoch, are abandoning him. The political press, having served […]

If you don’t care what happens to other people �� if you only care about yourself �� why would you care to live in a democracy? President Barack Obama repeatedly emphasized the importance of empathy, which he identified as one of the most important things his mother had taught him. He defined it as “the ability to […]