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Because my lovely wife worked on the cover and interior design, I got to read Kris and Lawrence's new book, , before it became available. It's a good book. Really good. And important. And I think it will be an uphill battle to make it successful.

Why? The material is original, important, comprehensive. The writing is good, like I expect from these two. Both of the authors are well known, best-sellers in the martial arts genre. On paper,  S-M-T-C should take off. But it will be a struggle.

Largely because, somewhere in our heads, we put people into boxes. Lawrence Kane and Kris Wilder? Karate guys. Martial arts authors. The people who look for their names are not looking for books on leadership. The people looking for books on leadership are not looking for those names. Even most of their fans don't know that before Kris decided to see how deeply he could simplify his life he was a professional consultant who worked on national political campaigns. Or that Lawrence, in his day job, sometimes herds $100 million+ contracts through a major bureaucracy.

These karate guys know leadership. And management. And the difference. They know that teaching is guiding growth through leadership. "Among the thousands of books on this subject I am amazed that Wilder and Kane have not only found a new approach, but one that makes a real difference."   That's what some guy named Anthony Wood wrote in the introduction. Some marine colonel-- who led the evacuation of Saigon. Just some guy.

It's a marketing puzzle. And I'm in a similar place with . Groundbreaking stuff, but it's not some former jailguard thug talking about violence and bad people. People who want communications books prefer to see a PhD or MSW after the name.

In the last month, all three of us have shattered our molds, and done some of our best work, in my opinion. But I think it's going to take something creative to get traction, to get attention in the right places. Stuff to think about.