Influence 鈥� Reader Q&A

Questions About Influence: The Psychology of Persuasion

by Robert B. Cialdini (欧宝娱乐 Author)

Reader Q&A

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Answered Questions (3)

Just out of curiosity what what your reason for reading this book? Did you read it for pleasure, for school, or to become a better persuader in your profession of sales/marketing/advertising? And secondly, has what you learned helped you make sales or win business? Any feedback would be greatly appreciated!

Elizabeth I read this book for pleasure. Psychology and consumer behavior is incredibility fascinating to me. I've done really well in sales and still saw this 鈥辞谤别I read this book for pleasure. Psychology and consumer behavior is incredibility fascinating to me. I've done really well in sales and still saw this book as an asset! It's written in a conversational tone (on purpose I'm sure), and the examples are spot on! Ha, I LOVE the consistency theory's survey example. Anyways, it was the #1 recommended book on Amazon in consumer behavior. I'm curious to know if anyone would recommend a better book. Bottom line, I think everyone should read this book to be aware of these techniques. Applying some of these theories well enough could be dangerous鈥eriously. (less)

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This book was originally published in the 1980s. Is there follow-up research on this topic (influence)? The book ends by eluding to how technology (the personal computer) is pushing us to make decisions even faster. Is there newer research about how computers and (more importantly) social media applications are used in influencing us; how is technology used to influence us, by exploiters and non-exploiters alike?

Bill Yeadon Well after all these years Cialdini has written a follow up (Yes not included).
Pre-suasion can be considered a continuation but it is really about how鈥辞谤别Well after all these years Cialdini has written a follow up (Yes not included).
Pre-suasion can be considered a continuation but it is really about how to set up the persuasion with particular questions that prime the person.
It is a great book but as I think Influence may be one of the best books ever written I can't put it in the same category.(less)

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Hello, I want to gift a to my boyfriend. I really like "Influence: The Psychology of Persuasion" and " The Power of Habit: Why We Do What We Do in Life and Business" after reading all the reviews from the both books. I am so confused which one should I get. Can anyone please help me in this regards?

Ana I've read both and would recommend Influence over Power of Habit. Both have interesting takeaways, but overall I feel Influence is a better rounded up鈥辞谤别I've read both and would recommend Influence over Power of Habit. Both have interesting takeaways, but overall I feel Influence is a better rounded up book with a more matured concepts.

Happy book shopping! (less)

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