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“RULE #1
Market your business to the customer YOU WANT.
Most beauty businesses try to be everything to everyone. It's exhausting and expensive promoting yourself to everyone. Most people simply give up.
Focus on the customers you really want. What is your passion, what do you excel in? Who is your ideal customer? What would you ideally like to do every day in your business?
Focus on what you want to do and the clients you want, and market directly to them and only them.”
― Jana Elston, RETAIL LEGENDS: How to have more CUSTOMERS coming through your door FAST, Beauty Salon Tips

“The stylists at the salon Artemis goes to never seem to listen. Don't cut too much, she tells them. I need it long, she says to them. She always leaves the salon feeling like some part of herself has been stolen.”
― Rita Bullwinkel, Headshot