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“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“Once their trust grows stronger, reputation is built. And in the digital age, reputation is more expensive than anything.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“No business is just a one-man’s job. You need sales, you need operations, you need partnerships, you need even customer and brand loyalty.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“We always talk about competition and how easily others enter your industry and become your competitors, but the biggest threat comes from how easily your customers can switch to another brand’s products.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“The only difference between Patriotism and Brand loyalty is that the latter doesn't kill you.”
― Mohammad Rafiq Teli

“Customers don't just want another cool product or service, they want to have an experience worth sharing”
― Bernard Kelvin Clive

“Ain’t nobody gonna separate from their
cold hard cash unless they have an unresolved problem, so if
you want to make money, you have to be incredibly clear
about what problem(s) you solve.”
― Amber Hurdle, The Bombshell Business Woman: How to Become a Bold, Brave Female Entrepreneur

“To get them hooked and booked for life, you must consistently feed them â€� value!”
― Bernard Kelvin Clive