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“Some animal rights activists are demanding vegetarianism, even veganism now, or nothing. But since only 4 or 5 percent of Americans claim to be vegetarians, 'nothing' is the far more likely outcome. I ask these activists to weigh the horrors of Bladen County's industrial farms and the Tar Heel slaughterhouse against the consequences of doing nothing to alleviate the hour-to-hour sufferings of its victims. Is not a life lived off the factory farm and a death humanely inflicted superior to the terrible lives we know they lead and the horrible deaths we know they suffer in Bladen County today?”
― Steven Wise, An American Trilogy: Death, Slavery, and Dominion on the Banks of the Cape Fear River

“Supermarkets in Denmark have experimented with adding a second bar code to packages of meat that when scanned at a kiosk in the store brings up on a monitor images of the farm where the meat was raised, as well as detailed information on the particular animal鈥檚 genetics, feed, medications, slaughter date, etc. Most of the meat in our supermarkets simply couldn鈥檛 withstand that degree of transparency; if the bar code on the typical package of pork chops summoned images of the CAFO it came from, and information on the pig鈥檚 diet and drug regimen, who could bring themselves to buy it? Our food system depends on consumers鈥� not knowing much about it beyond the price disclosed by the checkout scanner. Cheapness and ignorance are mutually reinforcing.”
― Michael Pollan, The Omnivore's Dilemma: A Natural History of Four Meals