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“The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you.”
― Ken Poirot, Go Viral!: The Social Media Secret to Get Your Name Posted and Shared All Over the World!

“Sometimes I read the same books over and over and over. What’s great about books is that the
stuff inside doesn’t change. People say you can’t judge a book by its cover but that’s not true
because it says right on the cover what’s inside. And no matter how many times you read that
book the words and pictures don’t change. You can open and close books a million times and
they stay the same. They look the same. They say the same words. The charts and pictures are
the same colors.
Books are not like people. Books are safe.”
― Kathryn Erskine, Mockingbird