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“...as I just suggested, yes, even unethical and illegal ideas need to be considered. Remember, it was not that long ago that doctors appeared in advertising for cigarettes, Coca-Cola actually put cocaine in their beverages, and most banks refused to issue credit cards to women. Laws change and ethics evolve.”
― Kevin Molesworth, The Utility of Deep Divergence in Applied Creativity

“Put simply, when ideating, more is better. When ideating with the goal of reaching deep divergence, more is essential.”
― Kevin Molesworth, The Utility of Deep Divergence in Applied Creativity