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“Another cognitive fallacy, -dose insensitivity-, also was observed among participants studied by Rozin and colleagues. Dose insensitivity refers to our tendency to evaluate a food as equally healthy or harmful, regardless of how much was consumed. That is, something is harmful in large amounts, it if often viewed as similarly harmful in small amounts. Dose insensitivity undermines moderation and encourages adoption of fad diets that rely on strict adherence to or elimination of foods or sometimes entire food groups.”
― Leighann R. Chaffee, A Guide to the Psychology of Eating