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“An excellent current day example of online executive presence is Dr. Anthony Fauci’s testimony to the Senate Health Committee on Tuesday May 12th, 2020. Providing his testimony virtually, Dr. Fauci was well groomed and dressed in a coat and tie, just as he would on a normal work day. His suit clearly was not a $8000 Brioni. Rather, it reflected a senior government official with a simpler taste who is more focused on the weightier issues of public health currently afflicting the US and the world. As the face of the National Institute of Allergy and Infectious Diseases, his suit not only signals deference to the institution he leads, but reflects a keen awareness for how his appearance could be perceived by everyone online.
Even from home, the message in his persona was “I know my job, I’m prepared, and I take it seriously.â€� Rhetorically, imagine if he had appeared in a bathrobe looking like he had just gotten out of bed.”
― Cindy Ann Peterson, My Style, My Way: Top Experts Reveal How to Create Yours Today