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“When the kids see how amazing one seed turning in to beautiful flower and transformation to a juicy red strawberries then We are saving our future, it is not a product anymore that they used to grab in the supermarket but it is magic of life and with urban farming we doing this. @ K11”
― Baris Gencel

“This is Unique !! Shopping malls working with one side of our needs, material satisfaction but here @ K11 there is a huge effort and initiative to bring emotional needs of human, our spiritual satisfaction.
K11 doing this with bringing Art and Nature in to the material shopping experience. It is not only satisfying physical needs and material but also our soul. Art itself is biggest teacher and Nature is biggest artist.”
― Baris Gencel

“@K11, Urban farming; It’s something nice and warm for families and kids, but also references elements of the city. Urban Farming is very important for Shanghainese people because the city has lost its connection with nature. When you buy fruit or vegetables it’s just that - a product - for kids and us, we wanted to reconnect this with the amazing process of growing plants. People need this, urban farming connects people with their roots. In this way it’s also educational”
― Baris Gencel