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“When Ole Kirk Kristiansen established the company name LEGO in 1934, it was a fortunate play on words. The entrepreneur had been inspired by the Danish phrase "leg godt" - "play well." He took the beginning of each respective word and made what he considered to be a pleasant-sounding, imaginary word out of them. The company owner was unaware that as the first person present singular of the verb legere, "lego" is also the Latin word for "I assemble" - and therefore completely appropriate for the modularity of the company's later invention, the LEGO brick.”
― Christian Humberg, 50 Years of the Lego Brick

“The boys just wanted to light the oven, but they ended up burning down the whole business and the family home. The children were saved, but the Ole Kirk Kristiansen's future looked bleak.

Ole Kirk was a religious man; his optimism and sense of humour were well-known far beyond the local boundaries. Where others would have folded their hands in their laps and accepted their fate, he did not give up. With the courage born of desperation, he rebuilt his business on a larger and more expensive scale than it had been previously - and more so than he could afford: Many rooms had to be sublet, and the Kristiansens themselves only used a small part of the building. Apprentices were no longer paid, but received board and lodging instead. Life continued, somehow.”
― Christian Humberg, 50 Years of the Lego Brick