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“Ten elements that make up the great power argument.
1. Prepare, Prepare until we have become the argument.
2. Open the Other to receive your argument.
3. Give the argument in the form of a story.
4. Tell the truth.
5. Tell the other what you want.
6. Avoid sarcasm, scorn, and ridicule. Use humor cautiously.
7. Logic is power.
8. Action and winning are [siblings.]
9. Admit at the outset the weakest point in your argument.
10. Understand your power. Give yourself permission—only to win.
Take the winning stance. Turn on the Magical Argument. Open up and let the magic out. Trust it. Take the risk. Jump.”
― Gerry Spence, How to Argue and Win Every Time: At Home, At Work, In Court, Everywhere, Every Day