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“When people think about a placebo such as the royal touch, they usually dismiss it as "just psychology." But, there is nothing "just" about the power of a placebo, and in reality it represents the amazing way our mind controls our body.”
― Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions

“I find placebos uplifting and exhilarating. It means that taking action--no matter what the action is--might help you feel better.”
― A.J. Jacobs

“Placebo brings comfort, not change.”
― Abhijit Naskar, Bulletproof Backbone: Injustice Not Allowed on My Watch