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“Another important thing to remember here is that market research is an ongoing process. Don’t just do the research before the product launch but continue doing it even after that.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“Timing is critical to a successful product launch.”
― Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth