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“You have three types of followers: buyers, advocates, and elevators. Buyers buy your products or services and contribute to profits. Advocates give you free publicity and potential opportunities by referring you and sharing your posts. Elevators swell your posts through likes, comments, and engagements. This is what I like to refer to as the Relationship Status of B.A.E. Each one is essential to your brand, and you need all three to grow.”
― Troy Sandidge, Strategize Up: The Simplified Blueprint To Scaling Your Business