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“The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope.

We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.”
― Aldous Huxley, Brave New World Revisited

“Always set your goals higher than you could ever possibly reach. That way, when you barely fall short, you're still better than everybody else.”
― Carson V. Heady, Birth of a Salesman

“Conversion of sales Queries is never based on the questions they raise, higher conversion is based on keeping the answer closest to the client’s expectations. Cost is one of the factors, but the winning touch is understanding the vision behind the question and keeping the answer as close as possible.”
― Shahenshah Hafeez Khan

“If coffee is for closers, gold is for prospectors.”
― Butch Bellah, The 10 Essential Habits of Sales Superstars: Plugging into the Power of Ten

“The sales process should be as natural and fluid as a well choreographed dance.”
― Butch Bellah, The 10 Essential Habits of Sales Superstars: Plugging into the Power of Ten

“TeleCaller's (cold calling) job is similar to sniper's, wait patiently for the Right Party Connect/Target and make no mistake.”
― honeya

“If you come across as a salesperson trying to sell something desperately, you are bound to fail, the most successful sales come to those who acts as a guide & pretends to be on the client’s side.”
― Shahenshah Hafeez