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“It is the largest and most popular advertising platform on the web and has become the number one search engine in terms of search traffic and advertising revenue, according to Google.

Geotargeting allows companies to qualify clicks by location and helps them show up in search. Google Ads is cost effective because you only pay when someone clicks on your ad. You must use the same keywords that you use to promote your ads so that Google can tell you if the ad is relevant to the user's search.”
― Isabella di Fabio