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“People are stupid. They will believe a lie because they want to believe it's true, or because they are afraid it might be true.”
― Terry Goodkind, Wizard's First Rule

“The Second Rule is that the greatest harm can result from the best intentions. It sounds a paradox, but kindness and good intentions can be an insidious path to destruction. Sometimes doing what seems right is wrong, and can cause harm. The only counter to it is knowledge, wisdom, forethought, and understanding the First Rule. Even then, that is not always enough.”
― Terry Goodkind, Stone of Tears

“...Wizard's Fifth Rule: Mind what people do, not only what they say, for deeds will betray a lie.”
― Terry Goodkind, Soul of the Fire

“People are stupid; given proper motivation, almost anyone will believe almost anything. Because people are stupid, they will believe a lie because they want to believe it's true, or because they are afraid it might be true. People’s heads are full of knowledge, facts, and beliefs, and most of it is false, yet they think it all true. People are stupid; they can only rarely tell the difference between a lie and the truth, and yet they are confident they can, and so are all the easier to fool.”
― Terry Goodkind, Wizard's First Rule

“The most important rule there is, the Wizard's Sixth Rule: the only sovereign you can allow to rule you is reason.”
― Terry Goodkind, Faith of the Fallen

“Wizard's Fourth Rule
There is magic in sincere forgiveness; in the forgiveness you give, but more so in the forgiveness you receive.”
― Terry Goodkind, Temple of the Winds

“Wizard's Tenth Rule
Willfully turning aside from the truth is treason to one's self.”
― Terry Goodkind, Phantom

“Wizard's Third Rule
Passion rules reason, for better or for worse.”
― Terry Goodkind, Blood of the Fold

“Wizard's Seventh Rule
Life is the future, not the past.”
― Terry Goodkind, The Pillars of Creation

“Wizard's Ninth Rule
A contradiction can not exist in reality. Not in part, nor in whole.”
― Terry Goodkind, Chainfire

“Wizard's First Rule: people are stupid." Richard and Kahlan frowned even more. "People are stupid; given proper motivation, almost anyone will believe almost anything. Because people are stupid, they will believe a lie because they want to believe it's true, or because they are afraid it might be true. People's heads are full of knowledge, facts, and beliefs, and most of it is false, yet they think it all true. People are stupid; they can only rarely tell the difference between a lie and the truth, and yet they are confident they can, and so are all the easier to fool.
"Because of Wizards First Rule, the old wizards created Confessors, and Seekers, as a means of helping find the truth, when the truth is important enough. Darken Rahl knows the Wizard's Rules. He is using the first one. People need an enemy to feel a sense of purpose. It's easy to lead people when they have a sense of purpose. Sense of purpose is more important by far than the truth. In fact, truth has no bearing in this. Darken Rahl is providing them with an enemy, other than himself, a sense of purpose. People are stupid; they want to believe, so they do.”
― Terry Goodkind, Wizard's First Rule