It is a good book, outlining some of the major principles of word-of-mouth marketing. However, due to the fact that it was written in the year 2000 itIt is a good book, outlining some of the major principles of word-of-mouth marketing. However, due to the fact that it was written in the year 2000 it is quite outdated. Understandably, there is nothing said about the emerging of the Social networking websites and their impact in word-of-mouth. I think that is worth checking the sequel: The anatomy of Buzz revised :)...more
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