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I read this book while sitting at Barnes and Noble (I refuse to buy it because I secretly hate it.) But I went ahead and read it because I had heard a bit about it and I was curious. Then I thought, huh, that's not worth writing a review about. But then I read a bunch of OTHER people's reviews about it, and now I feel like I kind of get it. All these other reviews were like (read in a high-pitched whiny voice): "Wahh, these authors are sneaky because they didn't tellll me it was a book about being vegan." And, while I am not a vegan, nor do I think the authors are people I would get along with, I'm pretty sure that's the point. Because if they wrote, "Hey, man, this is a book about becoming vegan" on the cover, none of those whiners who read it would have even picked it up. And now that they did, they know things that they wish they didn't know, and they have to feel responsible for things that they don't "waaannna" feel responsible for. For that, I congratulate the writers. But I guess I hate it for the same reason. It had to be disguised as a "get skinny, you jerks" book. And it's a little funny, but it kind of reminded me of the Matrix (the crucial message "we are slaves to The Man" hidden in the context of dreamy dreamy Keanu Reeves and lots of guns and special effects), and it reminds me of why important messages need to be disguised in order to appeal to the masses, and frankly, it makes me sad.