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Otis Chandler's Reviews > The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
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Really good book. It read like a bestseller (quick read), but had a lot of substance to stop and make you think.
three Rules of the tipping point: the law of the few, the stickyness factor, the power of context.
Law of the Few (people who influence):
- Connectors: super connectors (eg Paul Revere). William Dawes had the same mission as Paul Revere the same night but we haven't heard of him b/c Paul Revere was a super-connector & knew who to rouse.
- Mavens: A Maven is a person who has information on a lot of different products or prices or places. This person likes to initiate discussions with consumers and respond to requests. They like to be helpers in the marketplace.
- Salesmen: people with the skills of persuasion. Good at reading people entering into "conversational harmony" with them. Facial gestures (nods, smiles, frowns) are key indicators. Emotional Mimicry. Studies showed Peter Jennings viewers voted Republican b/c he unconsciously smiled more while covering Reagan.
Stickyness Factor
- Sesame street succeeded b/c it learned to make TV sticky. It did a TON of testing with focus groups of kids to increase stickyness (how much kids remembered) of each show. They would cut scenes that didn't hold attention until each show
was good.
- Blues Clues did even more testing and discovered that kids love repetition - it plays the same show 5 times in a row and kids love it.
- make the message personal to make it memorable
The Power of Context
- Broken window theory. NYC cleaned up its crime epidemic by cleaning off the graffiti from its subways.
- Often to change human behavior you have to change the context the problem is presented in.
- Stanford Prison Experiment by Zimbardo proved that context matters.
- law of 150: a person can't 'know' more than 150 people, so companies usually start to fail at that point. Gore-Tex breaks up a company into 2 once it hits 150, because they've found things work better that way.
three Rules of the tipping point: the law of the few, the stickyness factor, the power of context.
Law of the Few (people who influence):
- Connectors: super connectors (eg Paul Revere). William Dawes had the same mission as Paul Revere the same night but we haven't heard of him b/c Paul Revere was a super-connector & knew who to rouse.
- Mavens: A Maven is a person who has information on a lot of different products or prices or places. This person likes to initiate discussions with consumers and respond to requests. They like to be helpers in the marketplace.
- Salesmen: people with the skills of persuasion. Good at reading people entering into "conversational harmony" with them. Facial gestures (nods, smiles, frowns) are key indicators. Emotional Mimicry. Studies showed Peter Jennings viewers voted Republican b/c he unconsciously smiled more while covering Reagan.
Stickyness Factor
- Sesame street succeeded b/c it learned to make TV sticky. It did a TON of testing with focus groups of kids to increase stickyness (how much kids remembered) of each show. They would cut scenes that didn't hold attention until each show
was good.
- Blues Clues did even more testing and discovered that kids love repetition - it plays the same show 5 times in a row and kids love it.
- make the message personal to make it memorable
The Power of Context
- Broken window theory. NYC cleaned up its crime epidemic by cleaning off the graffiti from its subways.
- Often to change human behavior you have to change the context the problem is presented in.
- Stanford Prison Experiment by Zimbardo proved that context matters.
- law of 150: a person can't 'know' more than 150 people, so companies usually start to fail at that point. Gore-Tex breaks up a company into 2 once it hits 150, because they've found things work better that way.
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Reading Progress
Started Reading
October 1, 2006
–
Finished Reading
October 17, 2006
– Shelved
December 5, 2006
– Shelved as:
business
December 5, 2006
– Shelved as:
nonfiction
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by
Otis
(last edited Aug 25, 2016 12:01PM)
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rated it 4 stars
Aug 16, 2007 05:39PM
Ha. I wish I could say I was that smart. But there are definitely some good ideas in there that helped.
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Thx for the recap. I'd like to add that almost all those examples have huge holes preventing them from being applied as inviolable principles...and that HL Mencken beat him to the punch on #3.
She is very interesting book
