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مشاري الإبراهيم's Reviews > Made to Stick: Why Some Ideas Survive and Others Die
Made to Stick: Why Some Ideas Survive and Others Die
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Great book on how to make the core message you want to deliver remembered. How to formulate it so that it 'sticks' in the minds of the listeners.
The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credible 4) Concrete 5)emotional 6)Story
SUCCES(without the extra 'S' spelling success)
The authors tell very engaging stories on each of their success factors.I think this is a great book for consultants. One of their main jobs is to communicate ideas, so this is integral.
The core idea is that: in order for a message to be 'sticky' it has to combine these 6 characteristics: 1) Simple 2) Unexpected 3)Credible 4) Concrete 5)emotional 6)Story
SUCCES(without the extra 'S' spelling success)
The authors tell very engaging stories on each of their success factors.I think this is a great book for consultants. One of their main jobs is to communicate ideas, so this is integral.
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Layla
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Jan 02, 2018 10:54AM
Your review encourage me more to read it as soon as I make a chance. Thanks!
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Layla wrote: "Your review encourage me more to read it as soon as I make a chance. Thanks!"Hope you enjoy it
