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So I mistakenly thought this was going to be about being a boss. It's really about the author, her life, her mistakes, what she's learned from them, and the meteoric success of her online company, Nasty Gal, which sells clothes. Certainly it's impressive that Amoruso became such a successful entrepreneur, at so young an age (I think she's now 30), and by utilizing social media to not just shape a distinct brand but also to identify, target, and respond to her customers. But the book is mainly ALL about her, with, quite frankly, many cheesy cliches and quotes that aren't much better than those inspirational sort of posters with text and sunsets in them.

To quote from the back flap of the book, "I have three pieces of advice I want you to remember: Don't ever grow up. Don't become a bore. Don't let the Man get to you, Okay? Cool. Then let's do this." ...... sigh.... really? Is this advice useful to people, to anyone??? Amoruso's savvy approach to details, customers, and being a good job applicant and entry level employee are sound, but they're certainly not novel nor are they applicable to being a #Girlboss, or any type of boss. I can't remember how many times I read something along the lines of "fly your freak flag." Oy.

I'm probably also frustrated because it's so, GRRRRRRRLLL Power-y and because Amoruso works in the field of fashion. Makes me wonder if there are books about women shaking the trees in more male dominated fields, like math or science. Speaking of the tech world though, this book is not "Lean In" and it never pretends to be, so that's not a valid criticism. But I still would've appreciate more depth in Amoruso's writings. I mean, if she's going to just talk about herself, going beyond "here's where I screwed up and here's how I changed" would help make the narrative more compelling and ultimately more applicable.

I will say that I greatly appreciated how Amoruso recognized the irony of her outrageously fast financial success contrasted with her teenage years and early 20s spent amongst avowed anti-establishment, anarchist peers. Clearly she has embraced the fruits of capitalism and is using them to her advantage. She is unashamed of this about face, which is kind of fun. As opposed to some people who try to couch their entrepreneurial enterprises in social or political responsibilities to suggest they are still true to their anarchist roots.