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Predictably Irrational is an investigation into some of the strange reasons that people make the choices they do. Dan Ariely shows us not only that these illogical behaviors are consistent, but that they can be explained as well.

In each of the books chapters, Ariely explains experimental data along with real life examples of how people make seemingly irrational choices every day. These range from economic decisions to romance. The data shown throughout the book will surprise you and make you question the reasons for some of the choices you have made while also informing you how you can hack these behaviors to improve your decisions in the future.

The things I learned in this book were surprising and counterintuitive but all in all were very interesting and informative into some of the ways people behave economically.

Read my full summary of this book here: